Get to Know UPB Player Development Coach Brittney Cedeno

October 26, 2023

By: Dylan Tehada

This past summer Brittney Cedeno joined the UPB team as a Player Development Coach, and has already made an immediate impact on the next generation of hoopers. She brings a great deal of expertise through her experience playing at the high school and collegiate level and seeks to share her knowledge and love for the game with the UPB Community. 

Cedeno was born and raised in South San Francisco and played high school ball at South San Francisco High School. She fell in love with the game from an early age looking up to her mom who played ball at the high school and collegiate level as well and growing up playing competitively with her siblings. Throughout her young career, her dedication for the game grew and as she continued working on her skillset she started to pave a successful basketball journey. Her early success fueled her desire to reach new heights in her game and continue improving her skillset. 

“Throughout my basketball career I've done and achieved a lot of things, but I'm still very eager to achieve more and to still set high standards for myself,” Cedeno said. 

After four years at South San Francisco High School, Cedeno was the only player at her high school to continue her career at a four year university and committed to Cal Baptist University in Riverside. After her tenure with the Lancers, Cedeno transferred to Dominican University where she finished her undergraduate degree and pursued her MBA. 

During her most recent season at Dominican University, Cedeno led all of Division Two teams in steals averaging 4.07 steals per game. In addition to the steals title, she also racked up a long list of achievements and awards during the postseason. She just graduated from Dominican University this past August with her MBA degree and is currently working with her agent to explore opportunities to play professionally. 

As a Bay Area resident, Cedeno has always been well aware of the type of organization UPB is and the impact that it has on the Bay Area hoops community. She followed the basketball content put out by UPB and by Coach Packie Turner and always admired the community that UPB was able to foster from new players to the game to professional athletes in the NBA. She knows the impact sports can have on kids and now being a player development coach at the facility she gets firsthand experience with sharing her love for the game and making an impact on the next generation of basketball players. 

“I really just hope to set an example that when you come in to play basketball, workout, train, whatever it may be that it's not this dreadful environment. We're getting better, but we're also having fun while we're doing it,” Cedeno said.

Cedeno has paved quite the successful career for herself on and off the court whether it be leading division two basketball in steals or graduating with her MBA. As a Player Development Coach at UPB, Cedeno strives to use her experience and insight to help elevate young athlete’s game and teach them the lessons the game has to teach. The biggest lesson she seeks to teach about growth and development: consistency.

“Be consistent with anything you do, set goals and standards for yourself in certain areas of your life, whether it's a sport, your job, work, just life in general, if you want to get those positive results,” Cedeno said.