“A brand tour is more than promo; it’s a value check. Navigating a new culture, media market, and schedule sharpens leadership and communication. Players learn to represent themselves and their partners globally—skills that carry onto the court and into the locker room,” Turner said.

“I was really drawn to Coach Hannah’s energy during a group session. You can tell she wants all of the players to improve and I wanted to work with someone who was ready to challenge me. We work on a lot of shooting and quick-release work but she’s also been huge in my mental game. She gave me breathing exercises that help to keep me mentally focused throughout games,” Lin said.

“We’ve been going to UPB for a while now and we’ve seen so many great coaches come in and out. They always come equipped with great tips because they’re all players of the game. For Mateo, he’s still growing but the work he does with Corey really correlates with his specific position which has been huge for Mateo’s skill growth,” Adrian said.